Prolepsis Institute
The Prolepsis Institute, a nonprofit founded in 1990, focuses on medical research, health promotion, and environmental and occupational health.
Since 2012, the DIATROFI Program has provided daily school meals nationwide to over 100,000 underfed Greek students, addressing child poverty and promoting healthy nutrition. It operates under the Greek Ministry of Education and Religion.
Our TVC highlighted the daily struggles of these children and showcased the program’s impact.The campaign earned multiple awards at Greece’s National Ads Creativity Awards and was incorporated into the 7th-grade curriculum by the Greek Ministry of Education.
Greece has a high percentage of people over 65, with about 24% living alone. Social isolation and loneliness harm their quality of life and health.
Elderly Greeks rarely seek help due to pride.
Our TVC aimed to recruit volunteers and encourage the elderly to seek assistance. The campaign won multiple awards at Greece’s National Ads Creativity Awards and increased call center inquiries by over 80%, deeply resonating with the audience.