Olympos

Olympos, founded in 1949, specializes in crafting traditional Greek halva.They tasked us with a campaign to showcase their diverse flavors.

We produced a series of TVCs featuring a fictional TV host reading absurd viewer-submitted conspiracy theories, tapping into Greece’s cultural fascination with such tales.

The tagline “they stick to their hava, you stick to your halva” translates to “they follow their beat, you enjoy your sweet,” implying “let others talk, just savor your halva.”

The campaign had greek celebrities, journalists, and talk shows lauded its humor, amplifying its reach.

"They stick to their beat, you stick to your sweet."

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