Endless.

Endless is a toilet paper company with a small share in the market.

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They approached us wanting to make an epic film about the fact that they had let go of their plastic wrap, doing their best to eliminate the effect their products have on the environment. The result was this epic documentary/ ad where we see a toilet paper giving an interview about its life and how it will change the world. In Greek, toilet paper is referred to as “bad role”, so now, with its new approach, it changes its name to “good role”.

 

This ad won a variety of awards in Greece’s Ads Creativity Awards and was the main reason the agency I was working for at the time won the prestigious Agency Of the Year award, in 2020.