elite strom

Elite Strom, crafting premium mattresses since 1979, hired us to create a daring corporate campaign to dominate the conversation and stand out from competitors.

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We developed the "Go Sleep Yourself" campaign, resonating with Greeks’ agitation from the past five years of economic crisis. It playfully nods to a bold phrase while promoting better sleep. I appear in the final scene before the pack shot.

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The campaign surged Elite Strom’s sales and let me cheekily tell everyone to “go sleep themselves” without saying it outright.