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Betshop
Betshop, a small player in the online betting industry, held a tiny market share and aimed to make a big impact with limited investment.Unlike competitors’ similar, athletic-focused campaigns emphasizing the thrill of the game, Betshop needed to stand out. As the saying goes, when everyone zigs, you zag.
We crafted a campaign around the insight that “play” is a primal human instinct, learned in toddlerhood. As adults, we’re taught there’s a time and place for everything—but what if we could play anytime, anywhere?
Our creative approach and unique cinematic language helped Betshop differentiate itself, significantly boosting its market share.
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